LOVELAND, Ohio — Infinity Wealth Counsel, a financial planning firm founded in Loveland in 2014, is merging with Trinity Wealth Management, a Kenwood-based advisory firm, the city of Loveland said in a social media post profiling the business.

The combined firm will operate under the Infinity Wealth Counsel name and keep its current office on West Loveland Avenue, according to the post. The advisors and staff clients already know will remain in place, and the merger is intended to bring together the experience and resources of both teams while preserving Infinity’s relationship-driven approach to financial planning.

Infinity Wealth Counsel and Trinity Wealth Management advisory team
Infinity Wealth Counsel and Trinity Wealth Management advisory team. Photo: City of Loveland
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